This commercial aired during the Super Bowl over 10 years ago, and I've never forgotten it. I did, however, forget who the ad was for. He's wearing a Reebok logo necklace, but other than that and the website name at the end, it doesn't actually do a good job of instilling a memorable brand experience. Since the video did go viral though, I'm sure that more than did it's job.
This Old Spice campaign was not only different, funny, and memorable, but it also actually lead to my husband buying their product. They did a very effective job of making a previously bland product seem relevant again.
