The Fab Five:
Starbucks has a timeless appeal. Lately they've been removing the text from the logo, which also works. This is the iteration that I prefer.
FedEx? So good that it barely merits explanation. The hidden arrow inside the Ex is brilliant.
Tostitios celebrating people are a fun little addition that sometimes goes unnoticed. I appreciate a logo that can make me look twice.
Coke has been using the same (or a very similar version) logo for many, many years. When something is this timeless, you know that it's good design.
Apple? Same as Coke. While sometimes the color or the highlight changes on it, the Apple silhouette has remained the same for years. Classic and memorable.
The Leftovers:
Walmart, what the heck is that yellow splotch? A sun? A flower? Whatever it is, it has nothing to do with anything the company represents. It's distracting and unappealing.
Google, I expected better of you. While I love the browser, the logo is an unappealing circular mash of colors. I know they wanted to use the same colors from the classic Google logo, but they could've done much, much better.
Chili's, for some reason I just hate you. The font, the slightly leaning tittles, the lowercase C... there's just nothing I like about it.
Sugar n' Cream, your logo is stuck in the 70's, and not in a good way.
Android. OK, a lot of people probably like this logo. Me? I think it looks like it was thrown together in Illustrator in five minutes. Those basic vector shapes are cold and lifeless and downright juvenile.
