So I went out for a bit and sat outside to clear my head. I haven't been enjoying this logo redesign and I finally realized why: I wasn't being true to myself. I like cartoons and fun, sketchy animals. I was trying too hard to make the logo design 'serious.' However, with it being based around animals and thrift, why not just have fun with it? Be playful? I think I'm going to do some fresh sketches that aren't based on my previous attempts and see where I go with it. Above are some examples that I like from around the web. The top two, hootie and Loozafox, seem the most like the direction I'm thinking about going in.
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